Born X Raised is more than just a streetwear brand — it’s a cultural institution that emerged from the heart of Los Angeles. Founded in 2013 by Spanto (Chris Printup) and 2Tone (Alex Erdmann), Born X Raised quickly built a reputation for its unapologetic authenticity and deep connection to the communities that shaped it. Through its designs, the brand narrates the complex story of LA, focusing on its rich but often overlooked neighborhoods, their struggles, their triumphs, and their unbreakable spirit.

At its core, Born X Raised is about preservation — preserving the culture of native Angelenos in the face of rapid gentrification and commercialization. This mission is embedded in everything from the graphics they print to the campaigns they launch. In a city where old neighborhoods are frequently bulldozed to make room for new developments, Born X Raised stands as a voice for those who are often pushed out or forgotten. The brand’s name itself is a declaration of loyalty and identity: born here, raised here, and proud of it.

One of the distinguishing aspects of Born X Raised is how it bridges fashion with local history and politics. The designs frequently incorporate symbols and language unique to LA's diverse communities — from Chicano culture and lowrider aesthetics to references to local sports teams and gang culture. But rather than romanticizing or commodifying these elements, the brand presents them with raw honesty. It's not about selling a fantasy of LA; it's about showing the real LA, with all its beauty and contradictions.

Founder Spanto’s personal story deeply informs the brand's ethos. As a member of the Venice community, he witnessed firsthand the transformation of his neighborhood due to gentrification. His desire to create a brand that gave voice to the displaced and underrepresented became the driving force behind Born X Raised. Tragically, Spanto battled cancer during the early years of the brand, an experience that further strengthened his resolve to leave a lasting cultural impact. His resilience became a source of inspiration for many, both within and outside of the streetwear world.

Born X Raised's collaborations have also played a key role in amplifying its message. The brand has partnered with a range of influential names — from Nike and Converse to the Los Angeles Dodgers and the Lakers — each collaboration carefully designed to celebrate the city’s spirit. These partnerships are never shallow marketing stunts; they are crafted to reflect the shared pride and heritage of LA's communities. For instance, their collaboration with the Dodgers wasn’t just about slapping a logo on a cap — it was about honoring the team’s deep roots in the city and its significance to LA’s working-class neighborhoods.

The brand's popularity has spread far beyond Los Angeles, earning it a global following. Yet, Born X Raised has remained fiercely loyal to its roots. Even as it gains recognition on the runways of Paris or in the closets of celebrities, it continues to produce content and clothing that speaks directly to the people of LA. This balance between global appeal and local authenticity is rare in the streetwear scene and is a testament to the brand’s integrity.

Another remarkable facet of Born X Raised is its use of visual storytelling. Through lookbooks, short films, and photography projects, the brand paints vivid portraits of life in Los Angeles. These visuals often feature real people from the community rather than professional models, giving an unfiltered glimpse into LA’s streets, from Boyle Heights to Venice Beach. This approach not only reinforces the brand’s credibility but also empowers local voices and faces that are often excluded from mainstream fashion narratives.

Social activism has also been a significant part of the brand’s identity. Born X Raised has used its platform to address issues such as police brutality, homelessness, and systemic racism, which continue to affect marginalized communities in LA and beyond. Their charitable efforts, including food drives and fundraisers, further demonstrate a commitment to giving back rather than simply profiting from cultural appropriation.

The brand's aesthetic combines gritty, no-nonsense graphics with high-quality craftsmanship. Whether it’s a simple tee emblazoned with a bold slogan or a custom varsity jacket with intricate embroidery, each piece tells a story. The typography often mimics gang tags or old English lettering, invoking the street codes of the city, while color palettes range from subdued, earthy tones to vibrant, eye-popping contrasts. This visual language resonates with both longtime Angelenos and younger audiences seeking authenticity in a market saturated with trend-chasing labels.

Critically, Born X Raised has also contributed to redefining what streetwear can be. While much of the industry has shifted towards hype-driven drops and resale culture, Born X Raised has retained a focus on community engagement and meaningful narratives. This approach has earned the brand respect not only among consumers but also among cultural commentators who recognize its role in preserving and promoting local heritage.

In reflecting on Born X Raised's journey, it’s clear that its success is not merely a product of savvy marketing or celebrity endorsements. At its foundation, the brand is powered by a genuine love for Los Angeles and a desire to protect its culture from erasure. Each collection serves as a time capsule, capturing moments, movements, and moods that define the city’s identity.

As Born X Raised moves forward, its influence continues to grow. The brand has become a beacon for other streetwear labels looking to ground their designs in real-world experiences rather than fleeting trends. It stands as proof that fashion can be a powerful vehicle for storytelling and activism, providing a platform for voices that too often go unheard.

In a world where brands frequently lose their way chasing global markets, Born X Raised remains a compelling example of how staying true to one’s roots can resonate universally. It’s not just a brand — it’s a movement, a love letter to Los Angeles, and a call to remember where you come from, no ma